WHY certainly is the operating word! WHY is the continuous question your analytics process tries to answer!
Reporting provides you with data in nice visualizations but does not provide you with insights into your organisation. When you look at a report and you go WHY…. What happens? Do you need to go to another report? Will your WHY be answered there or will that report generate another couple of WHY’s and then lead you to download/pull many other reports that might give you an indication of an answer…. or have you already lost your train of thought?
A good analytics solution tells a story about your business across many different data dimensions such as your customers, suppliers, expenses, inventory, cash flow, bank accounts, time and more. You can jump into this story at any chapter, page, paragraph or sentence and ask any questions you may have at any time such as. You need to be able to ask a question, then ask WHY and easily go answer those WHY questions
The great thing about analytics if that it immediately addresses your question-answer-question-answer scenario’s. Good analytics enables you to explore your data and gain insights into your business not just provide you with data, forecasts and benchmarks based on historical data one report at a time.
Data exploration: http://analytics2insights.com/features/
How to use selections: https://analytics2insights.com/features/#Features-6 How to use selections tab
We will be posting an article on data literacy soon so stay tuned!
We are working on a couple of things as usual, so there will be some new goodies and some improved goodies to be released the week after next.
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