If you are working in the marketing department or in a marketing/PR company you more than likely are already using social media in some way to leverage your message, perform marketing campaigns, provide information and address the concerns of your consumer base.
When considering a Twitter analytical application for marketing companies we ask the following questions:
We have come to realize that the #Twittersphere is a very busy place and twitter is used for many different reasons, so how do you ensure your service is working? How do you validate to your customer that the strategy, content, advertising, messaging etc. plans are backed by statistics and proof and how do you prove your implementation of the customer campaign is working?
Our solution is built to address all the questions above and provide detailed analysis!
What analytical questions do you have that will drive better returns or to deliver a better advisory service to your customers?
The real question is whether you are currently equipped to deliver a better advisory service than your competitors?